Standard

Toyo Mid-range

S944 OBSERVE

Name: Toyo S944 OBSERVE
Brand: Toyo
SKU: Toyo-OBSERVE-S944
Rating: 7.3 (6 reviews)

PTI – Pneutesty Index

✓ 6 tyre tests

PTI compared with all winter tyres · rank in size 225/40 R18 among 53 available

Price from

103,04 €

in 225/40 R18

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Which sizes it's made in

Select width → profile → rim diameter in turn.

Widthin millimetres

ProfileAspect ratio (%)

Rim diameterin inches

Load capacityLI index

Load index (LI) — You must keep the LI at least as high as stated in the vehicle registration document for the specific tyre size. A higher LI (load index) is permitted by law.

SpeedSI index

Speed index (SI) — For winter (3PMSF) tyres, the SI may be either higher or lower than stated in the vehicle registration document.

Tyre variants (1)

Your size 225/40 R18 92W XL EAN: 4981910545514 SAP: 3863900

TOYO S944 OBSERVE, 1

B Price from 103,04 €

Reinforced profile

M+S

3PMSF

View prices →

Where to buy

Price comparison across shops by EAN: 4981910545514

Current prices for size 225/40 R18.

★★★★★ ★★★★★ 4,9 (2 620 reviews)

In stock Year of manufacture: 2025

103,04 €

Buy →

★★★★★ ★★★★★ 4,5 (1 886 reviews)

Delivery within 5 days

104,85 €

Buy →

★★★★★ ★★★★★ 4,8 (186 reviews)

Delivery within 5 days

111,43 €

Buy →

★★★★★ ★★★★★ 4,9 (330 reviews)

Delivery within 4 days

116,90 €

Buy →

Prices are indicative and may differ in the shop. Click to go straight to the product.

Rating and verdict

How the Toyo S944 OBSERVE evaluated

PTI – Pneutesty Index 7,3 / 10 PTI compared with all winter tyres · rank in size 225/40 R18 among 53 available

✓ Disciplines

Snow from 16 measurements · 6 tests

≈ average

Breakdown „Snow“

snow braking 6 tests

≈ average

snow traction 4 tests

≈ average

snow handling 4 tests

−2,5 %

Wet from 19 measurements · 7 tests

+3,2 %

Breakdown „Wet“

wet braking 6 tests

+2,6 %

Aquaplaning 4 tests

+5,7 %

wet handling 4 tests

≈ average

Dry from 8 measurements · 4 tests

≈ average

Breakdown „Dry“

dry braking 4 tests

+1,1 %

dry handling 4 tests

≈ average

Ice

Not measured.

Economy from 5 measurements · 4 tests

+7,0 %

Breakdown „Economy“

efficiency (rolling resistance and consumption) 4 tests

+3,2 %

durability (wear and abrasion) 1 test

+17,7 %

Noise and comfort from 4 measurements · 4 tests noise only

≈ average

Breakdown „Noise and comfort“

quietness (measured and subjective noise) 4 tests

≈ average

poor 0+ below average 25+ average 45+ good 60+ very good 80+ excellent 92+

✓ Strengths and weaknesses

Strength

Economy 92 %

Weakness

Noise and comfort worse than 84 %

Customer reviews are not part of PTI – PTI is based on measurements from independent tests; for tyres with few tests it also partly considers the brand's class.

✓ Characteristics data-driven recommendations

Reinforced profile Higher load capacity at higher pressure

M+S Suitable for mud and snow

3PMSF Certified for winter conditions

Where Toyo S944 OBSERVE stands in size 225/40 R18

Compared with 32 tyres in this size — same season and focus. All are on offer and have results from independent tests.

weakestbest

This tyre 7,3 103,04 €

Pirelli CINTURATO WINTER 3 9.8 135,87 €

Hankook W340 WINTER I*CEPT EVO 4 9.1 107,50 €

Nokian Tyres SNOWPROOF 3P 9.1 114,22 €

Bridgestone BLIZZAK 6 9.1 123,16 €

Hankook W330 WINTER I*CEPT EVO3 8.6 109,29 €

Dunlop WINTER 8.6 128,74 €

Pirelli CINTURATO WINTER 2 8.4 142,18 €

Kumho WINTERCRAFT WP52+ 8.3 89,01 € better and cheaper

Bf goodrich G-FORCE WINTER2 8.3 101,42 € better and cheaper

Kleber KRISALP HP3 8.1 101,05 € better and cheaper

Kumho WINTERCRAFT WP52 7.8 93,99 € better and cheaper

Semperit SPEED-GRIP 5 7.8 122,00 €

Uniroyal WINTEREXPERT 7.7 118,22 €

Firestone WINTERHAWK 4 7.6 107,52 €

Barum POLARIS 6 7.5 90,88 € better and cheaper

Falken EUROWINTER HS02PRO 7.4 115,74 €

Laufenn LW31 I Fit+ XL 7.4 83,62 € better and cheaper

Apollo ASPIRE XP WINTER 7.4 134,60 €

Fulda KRISTALL CONTROL HP 2 7.4 107,39 €

Giti GITIWINTER W2 7.4 105,62 €

Toyo S944 OBSERVE 7.3 103,04 € This tyre

Cooper DISCOVERER WINTER 7.3 89,50 €

Maxxis PREMITRA SNOW WP6 6.9 79,13 €

Matador MP93 NORDICCA 6.8 79,79 €

Debica FRIGO HP 2 6.7 97,91 €

Triangle EFFEXWINTER TW421 6.6 75,34 €

Petlas SNOWMASTER 2 SPORT XL BSW M+S 3PMSF 6.4 76,05 €

Toyo OBSERVE EWS1 6.1 95,69 €

Imperial SnowDragon UHP 5.8 74,28 €

Minerva FROSTRACK UHP XL M+S 5.6 92,41 €

Goodride SW608 XL MFS M+S 5.2 85,33 €

Zeetex WH1000 5.0 69,78 €

5,0 Median 7,4 9,8

5.0 weakest in the group

Zeetex WH1000 69,78 € −33,26 € 9.8 best in the group

Pirelli CINTURATO WINTER 3 135,87 € +32,83 €

21. rank in the group of 32 compared

31 % of tyres are weaker in this group

−0,1 below the group median group median 7,4

−2,5 behind the best in the group the best has 9,8

💡 A better rating for less money In this group there are 6 tyres with a better score that are also cheaper.

8.3 Kumho WINTERCRAFT WP52+ 89,01 € −14,03 € 8.3 Bf goodrich G-FORCE WINTER2 101,42 € −1,62 € 8.1 Kleber KRISALP HP3 101,05 € −1,99 €

Show all tyres in the ranking (32)

Specifications

Technical information

Our classification not an official manufacturer classification

Focus: Standard

The largest and best-selling category, and Toyo S944 OBSERVE belongs to it. No single property is pushed here at the expense of the others — comfort, grip, noise and tread life keep a sensible balance. For most drivers it is the safest bet: the tyre behaves predictably in the dry and in the wet and covers a decent number of kilometres.