4 600+ tyres 100+ tests 460 000+ prices tracked
Standard
Toyo Mid-range

S944 OBSERVE

7.3 Average
PTI – Pneutesty Index
✓ 6 tyre tests
PTI compared with all winter tyres · rank in size 195/55 R15 among 39 available
tested only in R16, R17, R18, R19 noise and comfort: only 20 % measured
Rolling resistance Wet grip Noise
Price from
157,60 €
in 195/55 R15
Choose your size

Which sizes it's made in

Select width → profile → rim diameter in turn.

1
Widthin millimetres
2
ProfileAspect ratio (%)
3
Rim diameterin inches
4
Load capacityLI index

Load index (LI) — You must keep the LI at least as high as stated in the vehicle registration document for the specific tyre size. A higher LI (load index) is permitted by law.

5
SpeedSI index

Speed index (SI) — For winter (3PMSF) tyres, the SI may be either higher or lower than stated in the vehicle registration document.

Tyre variants (1)

Your size 195/55 R15 89H XL EAN: 4981910532385 SAP: 3853700
TOYO S944 OBSERVE
Rolling resistanceE Wet gripB NoiseB Price from 157,60 €
Reinforced profile Reinforced profile M+S M+S 3PMSF 3PMSF
View prices →
Where to buy

Price comparison across shops by EAN: 4981910532385

Current prices for size 195/55 R15.

Prices are indicative and may differ in the shop. Click to go straight to the product.

Rating and verdict

How the Toyo S944 OBSERVE evaluated

7.3 Average
PTI – Pneutesty Index 7,3 / 10 PTI compared with all winter tyres · rank in size 195/55 R15 among 39 available
tested only in R16, R17, R18, R19 noise and comfort: only 20 % measured incomplete measurement: comfort from noise only
✓ Disciplines
Snow from 16 measurements · 6 tests
beats 17 of 42
42 ≈ average
Breakdown „Snow“
snow braking 6 tests
beats 18 of 42
43 ≈ average
snow traction 4 tests
beats 17 of 38
47 ≈ average
snow handling 4 tests
beats 3 of 38
10 −2,5 %
Wet from 19 measurements · 7 tests
beats 25 of 50
51 +3,5 %
Breakdown „Wet“
wet braking 6 tests
beats 23 of 50
50 +2,6 %
Aquaplaning 4 tests
beats 23 of 39
65 +5,7 %
wet handling 4 tests
beats 10 of 38
12 ≈ average
Dry from 8 measurements · 4 tests
beats 31 of 39
81 +1,2 %
Breakdown „Dry“
dry braking 4 tests
beats 28 of 39
70 +1,1 %
dry handling 4 tests
beats 32 of 38
82 ≈ average
Ice
– Not measured.
Economy from 5 measurements · 4 tests
beats 38 of 39
99 +9,9 %
Breakdown „Economy“
efficiency (rolling resistance and consumption) 4 tests
beats 29 of 39
77 +3,2 %
durability (wear and abrasion) 1 test
beats 33 of 34
91 +17,7 %
Noise and comfort from 4 measurements · 4 tests noise only
beats 8 of 39
22 ≈ average
Breakdown „Noise and comfort“
quietness (measured and subjective noise) 4 tests
beats 11 of 39
21 ≈ average
poor 0+ below average 25+ average 45+ good 60+ very good 80+ excellent 92+
✓ Strengths and weaknesses
Strength
Economy 99 % Dry 81 %
Weakness
Noise and comfort worse than 78 %
🏆 Trophies from our data
🏆 best in economy in size 195/55 R15 from 4 testy in economy

Customer reviews are not part of PTI – PTI is based on measurements from independent tests; for tyres with few tests it also partly considers the brand's class.

✓ Characteristics data-driven recommendations
🚗
A balanced choice performance, comfort and price
🛣
For everyday driving city and motorway
Reinforced profile
Reinforced profile Higher load capacity at higher pressure
M+S
M+S Suitable for mud and snow
3PMSF
3PMSF Certified for winter conditions

Where Toyo S944 Observe XL stands in size 195/55 R15

Compared with 29 tyres in this size — same season and focus. All are on offer and have results from independent tests.

weakestbest
This tyre 7,3 157,60 €
Hankook W462 WINTER I*CEPT RS3 8.3 87,58 € better and cheaper Bf goodrich G-FORCE WINTER2 8.3 83,12 € better and cheaper Kumho WINTERCRAFT WP52+ 8.3 69,85 € better and cheaper Hankook W452 WINTER I*CEPT RS2 8.3 81,65 € better and cheaper Kleber KRISALP HP3 8.1 82,85 € better and cheaper Vredestein WINTRAC 8.0 88,45 € better and cheaper Kumho WINTERCRAFT WP52 7.8 81,30 € better and cheaper Semperit SPEED-GRIP 5 7.8 99,87 € better and cheaper Uniroyal WINTEREXPERT 7.7 87,74 € better and cheaper Firestone WINTERHAWK 4 7.6 79,48 € better and cheaper Falken EUROWINTER HS02 7.6 82,50 € better and cheaper Barum POLARIS 6 7.5 72,60 € better and cheaper Fulda KRISTALL CONTROL HP 2 7.4 80,95 € better and cheaper Nokian Tyres SNOWPROOF 1 7.4 86,88 € better and cheaper Laufenn LW31 I FIT+ 7.4 44,51 € better and cheaper Giti GITIWINTER W2 7.4 85,29 € better and cheaper Toyo S944 Observe XL 7.3 157,60 € This tyre Maxxis PREMITRA SNOW WP6 6.9 70,67 € Nexen WINGUARD SNOW'G 3 6.8 69,00 € Matador MP93 NORDICCA 6.8 59,89 € Apollo ALNAC 4G WINTER 6.8 72,34 € Debica FRIGO HP 2 6.7 70,92 € Nexen WINGUARD SNOW'G WH2 6.4 Petlas SNOWMASTER 2 BSW M+S 3PMSF 6.4 66,73 € Kumho WINTERCRAFT WP51 6.0 65,17 € Leao WINTER DEFENDER UHP 5.9 62,55 € Triangle TW401 WinterX 5.7 49,54 € Minerva FROSTRACK HP M+S 5.6 75,18 € Goodride SW 608 SNOWMASTER XL M+S 5.2 49,69 €
5,2 Median 7,4 8,3
17. rank in the group of 29 compared
41 % of tyres are weaker in this group
−0,1 below the group median group median 7,4
−1,0 behind the best in the group the best has 8,3
Show all tyres in the ranking (29)
  1. 1. 8.3 Hankook W462 WINTER I*CEPT RS3 better and cheaper 87,58 € −70,02 €
  2. 1. 8.3 Bf goodrich G-FORCE WINTER2 better and cheaper 83,12 € −74,48 €
  3. 1. 8.3 Kumho WINTERCRAFT WP52+ better and cheaper 69,85 € −87,75 €
  4. 1. 8.3 Hankook W452 WINTER I*CEPT RS2 better and cheaper 81,65 € −75,95 €
  5. 5. 8.1 Kleber KRISALP HP3 better and cheaper 82,85 € −74,75 €
  6. 6. 8.0 Vredestein WINTRAC better and cheaper 88,45 € −69,15 €
  7. 7. 7.8 Kumho WINTERCRAFT WP52 better and cheaper 81,30 € −76,30 €
  8. 7. 7.8 Semperit SPEED-GRIP 5 better and cheaper 99,87 € −57,73 €
  9. 9. 7.7 Uniroyal WINTEREXPERT better and cheaper 87,74 € −69,86 €
  10. 10. 7.6 Firestone WINTERHAWK 4 better and cheaper 79,48 € −78,12 €
  11. 10. 7.6 Falken EUROWINTER HS02 better and cheaper 82,50 € −75,10 €
  12. 12. 7.5 Barum POLARIS 6 better and cheaper 72,60 € −85,00 €
  13. 13. 7.4 Fulda KRISTALL CONTROL HP 2 better and cheaper 80,95 € −76,65 €
  14. 13. 7.4 Nokian Tyres SNOWPROOF 1 better and cheaper 86,88 € −70,72 €
  15. 13. 7.4 Laufenn LW31 I FIT+ better and cheaper 44,51 € −113,09 €
  16. 13. 7.4 Giti GITIWINTER W2 better and cheaper 85,29 € −72,31 €
  17. 17. 7.3 Toyo S944 Observe XL This tyre 157,60 €
  18. 18. 6.9 Maxxis PREMITRA SNOW WP6 70,67 € −86,93 €
  19. 19. 6.8 Nexen WINGUARD SNOW'G 3 69,00 € −88,60 €
  20. 19. 6.8 Matador MP93 NORDICCA 59,89 € −97,71 €
  21. 19. 6.8 Apollo ALNAC 4G WINTER 72,34 € −85,26 €
  22. 22. 6.7 Debica FRIGO HP 2 70,92 € −86,68 €
  23. 23. 6.4 Nexen WINGUARD SNOW'G WH2
  24. 23. 6.4 Petlas SNOWMASTER 2 BSW M+S 3PMSF 66,73 € −90,87 €
  25. 25. 6.0 Kumho WINTERCRAFT WP51 65,17 € −92,43 €
  26. 26. 5.9 Leao WINTER DEFENDER UHP 62,55 € −95,05 €
  27. 27. 5.7 Triangle TW401 WinterX 49,54 € −108,06 €
  28. 28. 5.6 Minerva FROSTRACK HP M+S 75,18 € −82,42 €
  29. 29. 5.2 Goodride SW 608 SNOWMASTER XL M+S 49,69 € −107,91 €
Specifications

Technical information

Our classification not an official manufacturer classification

Focus: Standard

The largest and best-selling category, and Toyo S944 OBSERVE belongs to it. No single property is pushed here at the expense of the others — comfort, grip, noise and tread life keep a sensible balance. For most drivers it is the safest bet: the tyre behaves predictably in the dry and in the wet and covers a decent number of kilometres.

Eco
Eco
Eco-standard
Eco-standard
Standard
Standard
Standard-sport
Standard-sport
Sport
Sport
Supersport
Supersport
Selected size 195/55 R15
Width195 mm
Profile height55 %
Rim diameter15″
Load index (LI)89
Speed index (SI)H
Product code3853700
EAN4981910532385
EU energy label Rolling resistanceE Wet gripB NoiseB (71 dB)
Manufacturer Toyo
Tread S944 OBSERVE
Season Winter
Vehicle type Passenger car
Available technologies
Reinforced profile Yes
M+S Yes - M+S
3PMSF 3PMSF Yes
Comparison

Competitors

Main competitors in the same price range.

Select a tyre to compare with Toyo S944 OBSERVE.
Test history

Which tests it appeared in

Total tests 1×
Wins 0×
Top 3 0×
Average placement 15,0
2023
15. place
AutoBild Winter Tire Test 225/45 R18 2023
21 tyres ·Premiere
Detail →
Price history

How the price has evolved

Lowest price across shops for size 195/55 R15.

Current lowest
157,60 €
↘ 20,04 % cheaper
Lowest for the period
81,26 €
28.9.2026
Highest for the period
198,90 €
30.6.2026
198,90 81,26 157,60 € 25.6.2026 8.11.2026 25.6.2026: 197,10 € 30.6.2026: 198,90 € 30.6.2026: 197,10 € 4.7.2026: 182,24 € 6.7.2026: 152,36 € 8.7.2026: 152,19 € 8.7.2026: 182,24 € 11.7.2026: 139,48 € 11.7.2026: 138,50 € 14.7.2026: 138,98 € 14.7.2026: 137,99 € 15.7.2026: 137,67 € 16.7.2026: 137,99 € 17.7.2026: 120,42 € 17.7.2026: 120,54 € 18.7.2026: 120,17 € 21.7.2026: 120,29 € 22.7.2026: 120,54 € 23.7.2026: 120,42 € 25.7.2026: 120,54 € 28.7.2026: 120,67 € 29.7.2026: 120,54 € 30.7.2026: 138,15 € 30.7.2026: 180,43 € 30.7.2026: 120,54 € 31.7.2026: 120,79 € 4.8.2026: 120,92 € 5.8.2026: 120,79 € 5.8.2026: 138,50 € 5.8.2026: 134,21 € 6.8.2026: 134,37 € 7.8.2026: 134,53 € 11.8.2026: 134,37 € 12.8.2026: 134,53 € 13.8.2026: 134,37 € 14.8.2026: 131,73 € 19.8.2026: 130,40 € 19.8.2026: 130,24 € 20.8.2026: 130,07 € 20.8.2026: 129,25 € 21.8.2026: 129,42 € 22.8.2026: 129,58 € 26.8.2026: 129,74 € 27.8.2026: 129,90 € 28.8.2026: 180,43 € 28.8.2026: 159,29 € 28.8.2026: 180,43 € 28.8.2026: 159,29 € 29.8.2026: 180,43 € 30.8.2026: 159,29 € 30.8.2026: 180,43 € 31.8.2026: 159,29 € 31.8.2026: 180,43 € 1.9.2026: 159,29 € 1.9.2026: 180,43 € 1.9.2026: 159,29 € 2.9.2026: 180,43 € 2.9.2026: 159,29 € 2.9.2026: 165,63 € 3.9.2026: 146,23 € 3.9.2026: 165,63 € 3.9.2026: 128,66 € 4.9.2026: 128,95 € 8.9.2026: 129,10 € 9.9.2026: 128,95 € 12.9.2026: 128,81 € 14.9.2026: 131,68 € 15.9.2026: 131,23 € 16.9.2026: 131,08 € 17.9.2026: 131,23 € 18.9.2026: 130,61 € 22.9.2026: 130,93 € 22.9.2026: 140,32 € 23.9.2026: 140,63 € 24.9.2026: 140,32 € 25.9.2026: 139,41 € 26.9.2026: 132,89 € 26.9.2026: 133,21 € 28.9.2026: 81,26 € 8.11.2026: 157,60 €

The lowest available price across the monitored shops is shown. Indicative; may differ in the shop.

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